Hey Babe! Welcome to PRIM Boutique Hair Salon, North Florida’s leading expert in gorgeous lived-in blondes, cuts and styling, hand-tied wefts, tape-in extensions, and more. From beach blonde to balayage, whether you’re looking for a trim or a whole new look, PRIM has got you covered!

Owner and founder Brittany Karol is an award-winning extension and color specialist who has crafted a team of highly talented stylists in the industry who will cater any of your beauty needs. Brittany has been in the industry for over eight years. Her passion, paired with her expertise, will have you leaving the salon with the hair you’ve always dreamed of.

Book with an Award Winning Salon

What We Offer


Picture this: you wake up and your hair looks perfect, meaning you get a little more “me” time in the morning to enjoy that cup of coffee or yoga class! We offer the most relaxing shampoo massages and blowouts to achieve this!


Do you yearn for longer or fuller hair but find it a daunting task to actually get it to grow out? Our recommendation? Hair extensions! Salon owner Brittany Karol is an award-winning extension specialist!

Snip Snip

Ready for a whole new look or just in need of a trim? Prim has got you covered. From trending hairstyles and low-maintenance haircuts to layered styles, we have mastered the process for all hair types and textures.

PRIM Bridal

PRIM offers award-winning bridal hair and makeup services for brides and bridal parties in North Florida and beyond. Our team has been featured many times for our bridal work, including in the centerfold of The Knot magazine in 2019 and Southern Bride magazine in 2020. Owner Brittany won Best in Jax for bridal hair extensions in 2020. We offer in-salon or on-location services to ensure you have a relaxing, stress-free wedding day.

PRIM specializes in wedding day extensions, so every bride can achieve the level of fullness and length necessary for the style and look they are going for. Extensions are affordable and custom-colored exactly to your specific color.


PRIM Salon is an eco-friendly boutique salon in Ponte Vedra Beach. We use cruelty-free, sustainably sourced products and offer these same top-rated hair and beauty products in our shop. This way, you can keep that “fresh out of the salon” feeling all of the time—and guilt-free at that! We offer local pickup, or you can have the products delivered right to your door.

We Are On Instagram


In this new month of September we are embracing all of the gorgeous fall tones. There are so many options to choose from and these are just a few examples of what our artists have to bring to this fall season 🍁 Take your pick and book your appointment with us today!

Call 904-926-4247, DM, or click the link in our bio to book !

#904hairstylist #jacksonvillehairstylist #pontevedrabeach #pontevedrasalon #northfloridahairstylist #fallhair #fallhaircolor #fallhairtrends #davinescolor #davines #redkenshadeseq #k18hair #mastersofbalayage #behindthechair

Client relationships like the one PRIM has with @michellee1016 are the reason we love doing what we do! Read Below! ⬇️

Michelle has known our owner @hairby_brittleigh ever since she worked as Brittany’s fathers dental assistant, and has even worked for Brittany as our front desk manager. Michelle has been there from the very beginning to see the growth of what PRIM is now today. She now waits and travels for miles from Virginia just to get her hair done with us! She’s been such a loyal client, and knows the love that is in the foundation of our salon. Thank you Michelle for staying with us and supporting our owner in the ways you always have🤍

Hair by: @hairby.rk Blended Blonde
Assisted by: @samantham_hair @tonedbytaryn

#904hair #904hairstylist #jacksonvillesalon #blendedblonde #livedinblonde #livedincolor #teasylights #babylights #balayagehighlights #davines #davinessalon #redkenobsessed #redkenshadeseq #behindthechair #mastersofbalayage #explorepage


This is your sign to get the chop you’ve been thinking about! 💁🏻‍♀️ It never stops at the first cut. Texturizing is a major part of personalizing your haircut to YOU! Our stylists have educated themselves from some of the best artists in the hair world and have top of the line tools to make sure your haircut is the best in the game 😍!

Fun fact: A haircut can change the appearance of your color too! Accentuating our color and highlight clients with a personalized hair cut can completely transform how your hair looks!!

To book your haircut, DM, call 904-926-4247, or click the link in our bio!

#jaxhair #jaxhairstylists #904hair #northfloridahairstylist #cuttingspecialist #extensionblending #extensionspecialist #davines #redkenobsessed #igkhair #k18hair #jacksonvillesalon #pontevedrasalon

The wind was a paid actor 💨 🎬🤩

Lived in blonding artists : @hairby.rk + @hairby_brittleigh assisted by @tonedbytaryn and @samantham_hair 🫶🏼

Talk about a before and after!!! This type of transformation is one that many come in looking to get themselves. Blending the new grow out while brightening the existing blonde is no small feat, but made easy by our PRIM girls 😉🤍

Book your hair transformation today 😍
Call 904-926-424, DM, or click the link in our bio to book

#904hair #904hairstylist #jaxbeach #pontevedrabeach #jacksonvillehairstylist #foiliage #fullblendedblonde #livedinblonde #livedinhair #coconutblonde #davines #redkenshadeseq #k18hair #behindthechair #mastersofbalayage

HAPPY BIRTHDAY!!! 💗🫶🏼🤍✨🧚‍♂️

Please help us wish @hairby_brittleigh the happiest of birthdays 🎉 We are so thankful for all that you do Brittany! Thank you for always being yourself and filling the room with laughter, light, and love 🫶🏼 We couldn’t have asked for a better boss, friend, and sister 💗 We can’t wait to celebrate you when you get back from vacay⛰️! Love you so much

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Step Inside Prim Salon


"Very pleasant atmosphere, especially considering the difficult times we are all facing with the current pandemic. Extremely clean area! Greeted very warmly upon my entrance and seated almost immediately."

– Carla Davis

"This is the only salon that I trust to properly deal with my hair. Their extensive knowledge and skill are truly unmatched."

– Stephanie Rawson

"They all knew what they were doing, they were all great at their job and I love how my hair came out! Definitely recommend coming here."

– Tina Shaw

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