PRIM Salon


Hey Babe! Welcome to PRIM Boutique Hair Salon, North Florida’s leading expert in gorgeous lived-in blondes, cuts and styling, hand-tied wefts, tape-in extensions, and more. From beach blonde to balayage, whether you’re looking for a trim or a whole new look, PRIM has got you covered!

Owner and founder Brittany Karol is an award-winning extension and color specialist who has a knack for all things hair styling, extensions, coloring, and makeup. Brittany has been in the industry for over eight years. Her passion, paired with her expertise, will have you leaving the salon with the hair you’ve always dreamed of.

What We Offer


Picture this: you wake up and your hair looks perfect, meaning you get a little more “me” time in the morning to enjoy that cup of coffee or yoga class! We offer the most relaxing shampoo massages and blowouts to achieve this!


Do you yearn for longer or fuller hair but find it a daunting task to actually get it to grow out? Our recommendation? Hair extensions! Salon owner Brittany Karl is an award-winning extension specialist!

Snip Snip

Ready for a whole new look or just in need of a trim? Prim has got you covered. From trending hairstyles and low-maintenance haircuts to layered styles, we have mastered the process for all hair types and textures.

PRIM Bridal

PRIM offers award-winning bridal hair and makeup services for brides and bridal parties in North Florida and beyond. Our team has been featured many times for our bridal work, including in the centerfold of The Knot magazine in 2019 and Southern Bride magazine in 2020. Owner Brittany won Best in Jax for bridal hair extensions in 2020. We offer in-salon or on-location services to ensure you have a relaxing, stress-free wedding day.

PRIM specializes in wedding day extensions, so every bride can achieve the level of fullness and length necessary for the style and look they are going for. Extensions are affordable and custom-colored exactly to your specific color.


PRIM Salon is an eco-friendly boutique salon in Ponte Vedra Beach. We use cruelty-free, sustainably sourced products and offer these same top-rated hair and beauty products in our shop. This way, you can keep that “fresh out of the salon” feeling all of the time—and guilt-free at that! We offer local pickup, or you can have the products delivered right to your door.


"Very pleasant atmosphere, especially considering the difficult times we are all facing with the current pandemic. Extremely clean area! Greeted very warmly upon my entrance and seated almost immediately."

– Carla Davis

"This is the only salon that I trust to properly deal with my hair. Their extensive knowledge and skill are truly unmatched."

– Stephanie Rawson

"They all knew what they were doing, they were all great at their job and I love how my hair came out! Definitely recommend coming here."

– Tina Shaw

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