Prim Bridal

There’s a fine line between looking beautiful in photos and in person.

We’ve mastered that balance, so you look and feel great on your wedding day. Prim offers award-winning bridal hair and makeup services for brides and bridal parties in North Florida and beyond. Our team has been featured many times for our bridal work, including in the centerfold of The Knot magazine in 2019 as well as Southern Bride magazine in 2020. Owner Brittany won “Best in Jax” for bridal hair extensions in 2020.
We offer custom-colored extensions for your wedding day style. Extensions are essential if you want to achieve a fuller hairstyle on your wedding day. Did you know that 85% of brides use extensions to achieve their desired look for the big day? Most people don’t have the length needed to accomplish the style or textured look that they are trying to achieve. The good news is that extensions are readily available and easy to install. Our extensions are 100% human hair and are cared for and styled in the exact same way as your own hair. Clip-in extensions can be affordable, and our team will color match them exactly to your specific color. We will also custom color them if the tone needs to be shifted or a shadow root needs to be created. We will go over the installation and care during the initial consultation. If you are an out-of-town bride, don’t fret, as we can do the consultation via email!
We offer in-salon or on-location services to ensure you have a relaxing, stress-free wedding day. Each of our makeup packages includes airbrush foundation, false lashes, contour and highlight, long-wear lipstick, and finishing spray to keep your look on as long as possible.
Let’s book the trial and create the custom wedding day look you’ve been dreaming of your whole life!


Thank you so much for choosing Prim Salon for your hair and makeup needs! We are excited to make you feel your very best on your special day. Please fill out the booking form here so we can get all of your event needs and details. Our team will get back to you as soon as possible (within two business days) with our availability and pricing. We can’t wait to pamper you.






We Are on The Knot

Review us on The Knot
Couples love us! See our reviews on The Knot.


"Very pleasant atmosphere, especially considering the difficult times we are all facing with the current pandemic. Extremely clean area! Greeted very warmly upon my entrance and seated almost immediately."

– Carla Davis

"This is the only salon that I trust to properly deal with my hair. Their extensive knowledge and skill are truly unmatched."

– Stephanie Rawson

"They all knew what they were doing, they were all great at their job and I love how my hair came out! Definitely recommend coming here."

– Tina Shaw

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