Salon SERVICES

Upon booking an appointment, we request a card to be placed on file in the event you cancel or do not show up for your appointment. Please view our policies for further details.

ENHANCE

SERVICE DESCRIPTION

Picture this: you wake up and your hair looks perfect, meaning you get a little more “me” time in the morning to enjoy that cup of coffee or yoga class! We offer the most relaxing shampoo massages and blowouts to achieve this!

The secret to obtaining the locks you’ve always dreamed of starts with healthy hair! Maintaining a proper hair care routine will keep your hair at its healthiest and fullest shine. Along with selling top-rated, professional products to take home with you, we also offer a few in-salon hair treatments that will have your locks and scalp thanking you from now on. Talk to Prim today to see what products we think would work best for you!

SHAMPOO MASSAGE + BLOWOUT
$65

A shampoo and an indulgent three-minute scalp massage with conditioning, followed by a blowout.

SHAMPOO MASSAGE + BLOWOUT + STYLING
$95

Wash, dry, and go! Our innovative hair artists pamper you with an on-trend look that can last for days!

CURATED CONDITIONING
$50

Custom-blend deep conditioning treatments curated just for your hair infuse it with the moisture, strength, and shine it needs.

KERATIN REJUVENATION
$305+

This restorative treatment is a total game-changer. Replenish hair with structure-enhancing proteins that will revive dull, brittle, and damaged hair. Enjoy increased elasticity, strength, and shine, as well as reduced frizz and curl.

Express Keratin Treatment
$205

This express restorative treatment is a total game changer. Replenish hair with structure enhancing proteins that will revive dull, brittle, and damaged hair. Enjoy increased elasticity, strength, and shine, as well as reduced frizz and curl. Lasts 6-8 weeks.

TONE
$90+

A sweet little product that helps you personalize your hair color the way you want it. Fix, enhance, or neutralize hair undertones.

EXTEND

SERVICE DESCRIPTION

Do you yearn for longer or fuller hair but find it a daunting task to actually get it to grow out? Our recommendation? Hair extensions! Salon owner Brittany Karl is an award-winning extension specialist who will transform your hair into the locks you’ve always dreamed of!

From hand-tied wefts to tape-ins, our high-quality extensions will give you the look and gorgeous hair you desire! We can custom color and cut the extension to match your hair color! We use real hair, which means you can style and wash it the same way you do your natural hair! It will also last much longer. Book your free consultation today!

TAPE IN EXTENSION INSTALLATION
$225+
TAPE IN EXTENSION MAINTENANCE
$150+
TAPE IN EXTENSION REMOVAL
$75+
HAND TIED WEFT EXTENSION INSTALLATION
$220 per row
HAND TIED EXTENSION MAINTENANCE
$165+ per row
HAND TIED EXTENSION QUICK MOVE UP
$125+ per row
HAND TIED EXTENSION REMOVAL
$60+
EXTENSION TOUCH UP
$150

SNIP SNIP

SERVICE DESCRIPTION

Ready for a whole new look or just in need of a trim? Prim has got you covered. From trending hairstyles and low-maintenance haircuts to layered styles, we have mastered the process for all hair types and textures. Maintaining a trim routine allows your hair’s integrity to stay in place, avoiding split ends and breakage.

LADIES DRY CUT
$60
LADIES CUT AND SHAMPOO
$70
LADIES RAZOR CUT
$70

Straight razor cutting is a technique used to create natural texture at the ends of hair. It removes bulk without creating lines of demarcation. It’s utilized most with modern layers and is most beneficial for clients who want a haircut without looking like they just had one. It allows stylists to create beautiful shapes and textures that are extremely difficult to replicate with shears.

MEN’S CUT
$40
MEN’S RAZOR CUT
$35
WELL-BEHAVED YOUTH
$40
CHILD'S CUT
$40
CHILD'S CUT UNDER AGE OF 7 $30
$30
I ONLY WANT MY BANGS TRIMMED
$20

HIGHLIGHTS

SERVICE DESCRIPTION

Prim is the local expert for lived-in blondes and brunettes! Looking to refresh your root shadow or get that beautiful balayage look you’ve been thinking about? Our blonding experts are ready for you. Lived-in hair allows hair to grow out in a natural way rather than leaving roots that require touch-ups. This look can last up to six months.

*Additional bowls of color for any service are $15 each.*

BALAYAGE
$250+

The go-to for modern, chic hair! It is a French hair painting technique applied by hand that creates depth and dimension and leaves you with a sun-kissed finish.

PARTIAL BALAYAGE
$200+

A French hand painting technique that can add dimension and brightness. Applied to the sides and crown of the head only.

FULL FOIL HIGHLIGHT
$250 +

Highlights or lowlights that create a consistent color throughout the hair while still preserving dimension.

PARTIAL FOIL HIGHLIGHT
$200

Highlights, babylights, or teasy-lights are usually added around the face to add texture and dimension.

COLOR

SERVICE DESCRIPTION

Looking to refresh your color or go for that big color transformation you’ve always dreamed of? The experts at Prim will get you the color you desire. or fix any dye or color disasters!

*Additional bowls of color for any service are $15 each.*

FULL COVERAGE COLOR
$130+

Our hair crafters will create the perfect color for you!

VIVIDS
Custom Quote

Does a sun-kissed blonde bore you? For the girls and guys who prefer the “extra” to make a statement, we have got you covered! Turn heads with vivid color. Custom consultation and quote.

REFRESH MY COLOR
$200+

Is your once vibrant color looking a bit drab? Time for a Color Refresh service!

MELT MY COLOR
$200 +
ROOT SMUDGE + TONE
$200
HELP ME! COLOR DISASTER
Custom Quote

SO… You went to a salon down the road and ended up with something reminiscent of a frost and a tip straight out of the 80s. You’d rather hide in your house or wear a wig than face the world with chunky yellow streaks. Have no fear; we can fix it! We will consult with you to create a plan to correct the mistakes, keeping the integrity of your hair in mind. Custom treatment plan and quote.

STYLE ME

SERVICE DESCRIPTION

Need a “look” for an upcoming influencer or styled shoot? Have a party or a wedding to attend? What about a special look for those updated headshots? Let’s create the perfect style to match those vision boards!

Style Me
$115

BRIDAL BABES

SERVICE DESCRIPTION

Prim offers award-winning bridal hair and makeup services for brides and bridal parties in North Florida and beyond. We offer in-salon or on-location services to ensure you have a relaxing, stress-free wedding day. Each of our packages includes airbrush foundation (a superior formula that is water and sweat resistant with a skin-like finish), false lashes, contour and highlight, long-wear lipstick, and finishing spray to keep your look on as long as possible.

Bridal Hair
$200
Bridal Makeup
$200
Bridal Party Hair
$150
Bridal Party Makeup
$150
Bridal Preview: Hair
$125
Bridal Preview: Makeup
$125

A La Carte

Junior (ages 11 - 14)
$75
Flower Girl (under 11 years old)
$25
Lips
$20
False Band Lashes
$25
Eye Makeup + Brows
$40
Contouring
$25
Foundation / Airbrush
$35
Clip In Extension Install
$30

Testimonials

"Very pleasant atmosphere, especially considering the difficult times we are all facing with the current pandemic. Extremely clean area! Greeted very warmly upon my entrance and seated almost immediately."

– Carla Davis

"This is the only salon that I trust to properly deal with my hair. Their extensive knowledge and skill are truly unmatched."

– Stephanie Rawson

"They all knew what they were doing, they were all great at their job and I love how my hair came out! Definitely recommend coming here."

– Tina Shaw

Want to Schedule an Appointment?

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