About Us

Our Story

Flaunting laid-back vibes, cruelty-free, sustainably sourced products, and award-winning stylists, PRIM Salon is the top eco-friendly boutique salon in Ponte Vedra Beach.

We are North Florida’s leading experts in all things HAIR. Whether it is lived-in blondes, cuts and styling, hand-tied wefts, or tape-in extensions, let us bring your custom look to life! PRIM also offers award-winning bridal hair and makeup services for brides and bridal parties in North Florida and beyond. Don’t just take our word for it; check out some of our beautiful clients and our work on Instagram.

PRIM SALON

We offer free Wi-Fi and a minibar stocked with complimentary coffee, espresso, and alcoholic and non-alcoholic beverages. After your appointment, your stylist will recommend the perfect lineup of professional, top-rated products, tailored specifically to your hair and beauty needs, so that you can retain the longevity of your investment. All products are available for purchase inside the salon. We also offer delivery options! PRIM carries high-end professional products such as Davines, Moroccan Oil, Malibu C, Aiir, Kenra, Olaplex, and more.

Read more details on the eco-friendly, Italian-made product line we carry here.

Start shopping for your hair and beauty needs here.

The Founder

Brittany Karol

Founder

ABOUT ME

PRIM Salon was founded by owner and Ponte Vedra Beach native Brittany Karol. Brittany has been a professional in the industry for over eight years, although she’s been doing hair and make-up since as far back as high school, where she was the designated stylist among her friends.

Brittany’s passion for hair and makeup, genuine care for her work, and penchant for making each client look and feel amazing have inspired her to create a wonderfully successful career and salon. Brittany completed her apprenticeship at Volume Once Salon in Pensacola, FL, under Hurst Butts. She had the amazing opportunity to train regularly under Maxine Lyvers, who is an educator for Davines, the eco-friendly, Italian-made product line featured here at Prim Salon.

Brittany has been featured many times for her talents, including in Southern Bride magazine in 2020, the centerfold of The Knot magazine in 2019, and getting the cover of Void Magazine’s swimsuit edition in 2019. Also winning Best in Jax for bridal hair extensions in 2020 and 2022! When not bringing hair goals to life and make-up dreams true, you will catch Brittany traveling, shopping, and spoiling her adorable Frenchie, Brody. PS: Pups are welcome in the salon!

PRIM SALON was founded by owner and Ponte Vedra Beach native Brittany Karol. Brittany has been a professional in the industry for over eight years, although she’s been doing hair and make-up since as far back as high school, where she was the designated stylist among her friends.

Brittany’s passion for hair and makeup, genuine care for her work, and penchant for making each client look and feel amazing have inspired her to create a wonderfully successful career and salon. Brittany completed her apprenticeship at Volume Once Salon in Pensacola, FL, under Hurst Butts. She had the amazing opportunity to train regularly under Maxine Lyvers, who is an educator for Davines, the eco-friendly, Italian-made product line featured here at Prim Salon.

Brittany has been featured many times for her talents, including in Southern Bride magazine in 2020, the centerfold of The Knot magazine in 2019, and getting the cover of Void Magazine’s swimsuit edition in 2019. Also winning Best in Jax for bridal hair extensions in 2020 and 2022! When not bringing hair goals to life and make-up dreams true, you will catch Brittany traveling, shopping, and spoiling her adorable Frenchie, Brody. PS: Pups are welcome in the salon!

The PRIM Team

Delaney

STYLIST APPRENTICE / LASH SPECIALIST

ABOUT ME

Meet Delaney! Delaney attended Paul Mitchell School after studying psychology at Jacksonville University. She knew at a young age that she was passionate about hair and makeup artistry, and what started as a small dream turned into the biggest reality as she chose to start specializing in blonding, bridal hair and makeup, color transformations, and eventually extensions at PRIM Salon. In addition, Delaney has a background in social media marketing and actively runs the PRIM Instagram! Delaney was an “army brat” for the majority of her life and has lived in many different places, which has granted her the privilege to travel all around the world and experience different cultures and customs. Annapolis,Maryland; Aviano,Italy; Fort Drum, New York; and most importantly, her home of 8 years, Wiesbaden, Germany. Delaney’s world experience has given her the ability to easily connect with and form awesome relationships with her clients and her team at PRIM. Outside of the salon, you can find Delaney exploring local restaurants, helping her sorority, Alpha Eplsilon Phi, with events, taking weekend trips, and hanging out with the lovely ladies of PRIM. When you’re Delaney’s client, you’re not just a client; you’re a reminder of what makes her passionate about her art.

Meet Delaney! Delaney attended Paul Mitchell School after studying psychology at Jacksonville University. She knew at a young age that she was passionate about hair and makeup artistry, and what started as a small dream turned into the biggest reality as she chose to start specializing in blonding, bridal hair and makeup, color transformations, and eventually extensions at PRIM Salon. In addition, Delaney has a background in social media marketing and actively runs the PRIM Instagram! Delaney was an “army brat” for the majority of her life and has lived in many different places, which has granted her the privilege to travel all around the world and experience different cultures and customs. Annapolis,Maryland; Aviano,Italy; Fort Drum, New York; and most importantly, her home of 8 years, Wiesbaden, Germany. Delaney’s world experience has given her the ability to easily connect with and form awesome relationships with her clients and her team at PRIM. Outside of the salon, you can find Delaney exploring local restaurants, helping her sorority, Alpha Eplsilon Phi, with events, taking weekend trips, and hanging out with the lovely ladies of PRIM. When you’re Delaney’s client, you’re not just a client; you’re a reminder of what makes her passionate about her art.

Sam

STYLIST APPRENTICE / LASH SPECIALIST

ABOUT ME

This is Samantha, but everyone calls her Sam! She recently graduated from cosmetology school at the Aveda Institute of Jacksonville. She is extremely excited to be part of PRIM’s apprenticeship program to continue developing her skills to become a successful young stylist, alongside the wonderful team at her new salon home! Outside of work, Sam loves taking beach trips, going to the farmers market, being with close friends, and shopping. Sam is Jacksonville-born and raised, but spent a year away from her hometown living in Austin, Texas. Sam is so glad to be back in her home town, pursuing her dream of being a hairstylist. Being part of the beauty industry has always been a dream of hers, and she is so thrilled to be pursuing her passion. Sam is a big people person and loves getting to know every client that comes in. Making everyone feel good and fall in love with themselves a little bit more is such a sweet treasure for her. Sam is excited for what the industry has in store for her and is working towards her future goals with the most supportive team anyone could dream of!

This is Samantha, but everyone calls her Sam! She recently graduated from cosmetology school at the Aveda Institute of Jacksonville. She is extremely excited to be part of PRIM’s apprenticeship program to continue developing her skills to become a successful young stylist, alongside the wonderful team at her new salon home! Outside of work, Sam loves taking beach trips, going to the farmers market, being with close friends, and shopping. Sam is Jacksonville-born and raised, but spent a year away from her hometown living in Austin, Texas. Sam is so glad to be back in her home town, pursuing her dream of being a hairstylist. Being part of the beauty industry has always been a dream of hers, and she is so thrilled to be pursuing her passion. Sam is a big people person and loves getting to know every client that comes in. Making everyone feel good and fall in love with themselves a little bit more is such a sweet treasure for her. Sam is excited for what the industry has in store for her and is working towards her future goals with the most supportive team anyone could dream of!

Reily

SALON COORDINATOR / MAKEUP ARTIST SPECIALIST

ABOUT ME

Meet Reily! She’s a Philly native but a Florida girl at heart. Steps away from the beach, she lives with her long-term boyfriend, Bernie, and fur baby Bentley. When she’s not at PRIM, you’ll catch her out with friends, beaching it, or finding somewhere to squat and listen to live music. She’s always down for a good time! After studying at the Aveda Institute, she built her clientele by focusing on lived-in color, blonding, and dimensional brunettes. If you’re looking for beach-worthy hair, Reily is your girl!

Meet Reily! She’s a Philly native but a Florida girl at heart. Steps away from the beach, she lives with her long-term boyfriend, Bernie, and fur baby Bentley. When she’s not at PRIM, you’ll catch her out with friends, beaching it, or finding somewhere to squat and listen to live music. She’s always down for a good time! After studying at the Aveda Institute, she built her clientele by focusing on lived-in color, blonding, and dimensional brunettes. If you’re looking for beach-worthy hair, Reily is your girl!

Britney

SALON COORDINATOR / MAKEUP ARTIST SPECIALIST

ABOUT ME

Brittany, also nicknamed B, started her hair journey when she graduated from Paul Mitchell Beauty Institute Jax in 2021. She has had the honor of joining the PRIM salon team, and she’s loving it. She is a Florida girl; she was raised in Panama City and moved to Jacksonville when she was 15.
Being in the beauty industry was always a huge passion of hers because she had always wanted to be able to empower women and help them feel their most beautiful selves! She believes that with every client comes a new opportunity to build a new connection, but beyond that, she has such a love for what she does. From color to blonding to extensions, she helps her clients find their preferred way to style themselves and teaches them how to recreate salon looks at home. She is a sucker for a good transformation!
She believes that when you look good, you feel good, and her goal is to help each client achieve that.
Aside from making people feel beautiful, she enjoys spending time with her son, hiking, and going to the park. Taking her dog to the beach for walks, spending time with friends, and reading!

Brittany, also nicknamed B, started her hair journey when she graduated from Paul Mitchell Beauty Institute Jax in 2021. She has had the honor of joining the PRIM salon team, and she’s loving it. She is a Florida girl; she was raised in Panama City and moved to Jacksonville when she was 15.
Being in the beauty industry was always a huge passion of hers because she had always wanted to be able to empower women and help them feel their most beautiful selves! She believes that with every client comes a new opportunity to build a new connection, but beyond that, she has such a love for what she does. From color to blonding to extensions, she helps her clients find their preferred way to style themselves and teaches them how to recreate salon looks at home. She is a sucker for a good transformation!
She believes that when you look good, you feel good, and her goal is to help each client achieve that.
Aside from making people feel beautiful, she enjoys spending time with her son, hiking, and going to the park. Taking her dog to the beach for walks, spending time with friends, and reading!

Sophia

SALON COORDINATOR / MAKEUP ARTIST SPECIALIST

ABOUT ME

Meet Sophia! She has recently moved to Jacksonville to expand her clientele. Sophia worked as a stylist for the last 8 years in Missouri. Her specialities include Color, Blended Blondes, Custom Extensions and Bridal/Event Styling. She has 5 years of experience doing extensions with a wide range of methods including certifications with Halo Couture and Bellami Pro. She is so excited to be joining our team and offer our exclusive services and extension installs. Sophia really focuses on maintaining or repairing the health of the hair. She hopes to help you achieve your dream hair with our luxury products and exclusive, high end extensions offered here at Prim. Outside of the salon, she enjoys visiting with family in her hometown of Bloomfield and spending time with her friends. However, her favorite pastime is being at home with her fiancé and snuggling with her two cats Opal and Dobby. Sophia loves to travel, explore new cities and being in nature, a deep love for concerts and music culture, trying new restaurants and adrenaline experiences. Sophia is accepting new clients here at Prim and would love to meet and have you in her chair!

Meet Sophia! She has recently moved to Jacksonville to expand her clientele. Sophia worked as a stylist for the last 8 years in Missouri. Her specialities include Color, Blended Blondes, Custom Extensions and Bridal/Event Styling. She has 5 years of experience doing extensions with a wide range of methods including certifications with Halo Couture and Bellami Pro. She is so excited to be joining our team and offer our exclusive services and extension installs. Sophia really focuses on maintaining or repairing the health of the hair. She hopes to help you achieve your dream hair with our luxury products and exclusive, high end extensions offered here at Prim. Outside of the salon, she enjoys visiting with family in her hometown of Bloomfield and spending time with her friends. However, her favorite pastime is being at home with her fiancé and snuggling with her two cats Opal and Dobby. Sophia loves to travel, explore new cities and being in nature, a deep love for concerts and music culture, trying new restaurants and adrenaline experiences. Sophia is accepting new clients here at Prim and would love to meet and have you in her chair!

Lindsay

ABOUT ME

Meet Lindsay! Trained by an Advanced Cosmetic Tattoo Artist in Orlando, Lindsay is a Certified Eyebrow Artist who specializes in Microblading and Eyebrow Laminations. Lindsay is passionate about her art and views each eyebrow treatment as a live masterpiece. As a perfectionist by nature, she has a keen eye for design and passion for enhancing natural beauty using subtle definition, custom cosmetic artistry, permanent makeup techniques and color theory. Properly shaped eyebrows will frame your face, create a more youthful appearance and take a ton of time off of your daily makeup routine! Lindsay has helped many happy clients achieve their desired results and truly understands the power of an eyebrow. She takes her utmost time with each client to ensure the outline of your new shape is symmetrical and tailored to your unique bone structure, prior to beginning any treatment. Whether you are looking to create more volume, add definition, change or improve your shape, Lindsay will personalize your brows to fit your style.

Prior to her work as a Brow Artist, Lindsay has worked within salons for fourteen years as a Marketing Manager. This opened the door to her love for all things beauty and aesthetics. When Lindsay isn’t perfecting your brows, this mama is spending time with her family, hitting the gym, or soaking up the sun!

Meet Lindsay! Trained by an Advanced Cosmetic Tattoo Artist in Orlando, Lindsay is a Certified Eyebrow Artist who specializes in Microblading and Eyebrow Laminations. Lindsay is passionate about her art and views each eyebrow treatment as a live masterpiece. As a perfectionist by nature, she has a keen eye for design and passion for enhancing natural beauty using subtle definition, custom cosmetic artistry, permanent makeup techniques and color theory. Properly shaped eyebrows will frame your face, create a more youthful appearance and take a ton of time off of your daily makeup routine! Lindsay has helped many happy clients achieve their desired results and truly understands the power of an eyebrow. She takes her utmost time with each client to ensure the outline of your new shape is symmetrical and tailored to your unique bone structure, prior to beginning any treatment. Whether you are looking to create more volume, add definition, change or improve your shape, Lindsay will personalize your brows to fit your style.

Prior to her work as a Brow Artist, Lindsay has worked within salons for fourteen years as a Marketing Manager. This opened the door to her love for all things beauty and aesthetics. When Lindsay isn’t perfecting your brows, this mama is spending time with her family, hitting the gym, or soaking up the sun!

Katie

ABOUT ME
Meet Katie!
Katie has had a love and great passion for hair since a very young age. After graduating from the Aveda Institute in 2012, she has been steadfast in her career, and in perfecting her craft. Katie earnestly surpassed each milestone as a new stylist, which lead her to quickly become deemed a Master Stylist. As a Master Stylist, Katie specializes in blondes, brunettes, lived in color, balayage and dimensional color. It is vital to her to stay educated on today’s trends in order to give each guest their desired look, as well as providing an individual effortless style they can recreate at home. Katie views her works as a true form of art and finds pure joy in helping others feel and look their best!

Outside of the salon you can find this mama of two little girls doing all things outdoors. She and her family love spending time at the beach or pool with friends, and traveling any chance she gets!

Meet Katie!
Katie has had a love and great passion for hair since a very young age. After graduating from the Aveda Institute in 2012, she has been steadfast in her career, and in perfecting her craft. Katie earnestly surpassed each milestone as a new stylist, which lead her to quickly become deemed a Master Stylist. As a Master Stylist, Katie specializes in blondes, brunettes, lived in color, balayage and dimensional color. It is vital to her to stay educated on today’s trends in order to give each guest their desired look, as well as providing an individual effortless style they can recreate at home. Katie views her works as a true form of art and finds pure joy in helping others feel and look their best!

Outside of the salon you can find this mama of two little girls doing all things outdoors. She and her family love spending time at the beach or pool with friends, and traveling any chance she gets!

Katie M

ABOUT ME

Meet Katie M! Katie is a Jax native growing up in Ponte Vedra. She attended hair school at the Aveda Institute and has embraced every trend, new and old. She specializes in lived in blondes, dimensional color, balayage, Keratin treatments, mens cuts and fine hair. Katie fell in love with helping people feel more confident in their beauty goals and connecting with everyone that sits in her chair. Outside of the salon you can find Katie at the gym lifting weights, eating at all the best restaurants jax has to offer and organizing puppy play dates for her mini golden doodle, Ollie.

Meet Katie M! Katie is a Jax native growing up in Ponte Vedra. She attended hair school at the Aveda Institute and has embraced every trend, new and old. She specializes in lived in blondes, dimensional color, balayage, Keratin treatments, mens cuts and fine hair. Katie fell in love with helping people feel more confident in their beauty goals and connecting with everyone that sits in her chair. Outside of the salon you can find Katie at the gym lifting weights, eating at all the best restaurants jax has to offer and organizing puppy play dates for her mini golden doodle, Ollie.

Affiliates

Miss Delaney J

VIRTUAL ASSISTANT

ABOUT ME

Delaney is the founder and owner of Miss Delaney J, a virtual assistant business for creatives specializing in wedding industry professionals. For PRIM, Delaney is the girl behind the scenes, helping to run our socials and manage our bridal admin services. While located in Brooklyn, NY, she works with businesses all over the country. To learn more about her, her business, and the services she offers, head over to https://www.missdelaneyj.com.

Delaney is the founder and owner of Miss Delaney J, a virtual assistant business for creatives specializing in wedding industry professionals. For PRIM, Delaney is the girl behind the scenes, helping to run our socials and manage our bridal admin services. While located in Brooklyn, NY, she works with businesses all over the country. To learn more about her, her business, and the services she offers, head over to https://www.missdelaneyj.com.

Best in Bride 2022!

Prim Salon has won the title of Best in Bride Hair Extensions for Jacksonville Magazine again for 2022! If you are interested in learning more about our bridal offerings, please head over to our bridal page by clicking below.

Testimonials

"Very pleasant atmosphere, especially considering the difficult times we are all facing with the current pandemic. Extremely clean area! Greeted very warmly upon my entrance and seated almost immediately."

– Carla Davis

"This is the only salon that I trust to properly deal with my hair. Their extensive knowledge and skill are truly unmatched."

– Stephanie Rawson

"They all knew what they were doing, they were all great at their job and I love how my hair came out! Definitely recommend coming here."

– Tina Shaw

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