About Us
Our Story
Flaunting laid-back vibes, cruelty-free, sustainably sourced products, and award-winning stylists, PRIM Salon is the top eco-friendly boutique salon in Ponte Vedra Beach.
We are North Florida’s leading experts in all things HAIR. Whether it is lived-in blondes, cuts and styling, hand-tied wefts, or tape-in extensions, let us bring your custom look to life! PRIM also offers award-winning bridal hair and makeup services for brides and bridal parties in North Florida and beyond. Don’t just take our word for it; check out some of our beautiful clients and our work on Instagram.
PRIM SALON
We offer free Wi-Fi and a minibar stocked with complimentary coffee, espresso, and alcoholic and non-alcoholic beverages. After your appointment, your stylist will recommend the perfect lineup of professional, top-rated products, tailored specifically to your hair and beauty needs, so that you can retain the longevity of your investment. All products are available for purchase inside the salon. We also offer delivery options! PRIM carries high-end professional products such as Davines, Moroccan Oil, Malibu C, Aiir, Kenra, Olaplex, and more.
Read more details on the eco-friendly, Italian-made product line we carry here.
Start shopping for your hair and beauty needs here.
The Founder
Brittany Karol
Founder
ABOUT ME
PRIM Salon was founded by owner and Ponte Vedra Beach native Brittany Karol. Brittany has been a professional in the industry for over eight years, although she’s been doing hair and make-up since as far back as high school, where she was the designated stylist among her friends.
Brittany’s passion for hair and makeup, genuine care for her work, and penchant for making each client look and feel amazing have inspired her to create a wonderfully successful career and salon. Brittany completed her apprenticeship at Volume Once Salon in Pensacola, FL, under Hurst Butts. She had the amazing opportunity to train regularly under Maxine Lyvers, who is an educator for Davines, the eco-friendly, Italian-made product line featured here at Prim Salon.
Brittany has been featured many times for her talents, including in Southern Bride magazine in 2020, the centerfold of The Knot magazine in 2019, and getting the cover of Void Magazine’s swimsuit edition in 2019. Also winning Best in Jax for bridal hair extensions in 2020 and 2022! When not bringing hair goals to life and make-up dreams true, you will catch Brittany traveling, shopping, and spoiling her adorable Frenchie, Brody. PS: Pups are welcome in the salon!
PRIM SALON was founded by owner and Ponte Vedra Beach native Brittany Karol. Brittany has been a professional in the industry for over eight years, although she’s been doing hair and make-up since as far back as high school, where she was the designated stylist among her friends.
Brittany’s passion for hair and makeup, genuine care for her work, and penchant for making each client look and feel amazing have inspired her to create a wonderfully successful career and salon. Brittany completed her apprenticeship at Volume Once Salon in Pensacola, FL, under Hurst Butts. She had the amazing opportunity to train regularly under Maxine Lyvers, who is an educator for Davines, the eco-friendly, Italian-made product line featured here at Prim Salon.
Brittany has been featured many times for her talents, including in Southern Bride magazine in 2020, the centerfold of The Knot magazine in 2019, and getting the cover of Void Magazine’s swimsuit edition in 2019. Also winning Best in Jax for bridal hair extensions in 2020 and 2022! When not bringing hair goals to life and make-up dreams true, you will catch Brittany traveling, shopping, and spoiling her adorable Frenchie, Brody. PS: Pups are welcome in the salon!
The PRIM Team
Delaney
STYLIST APPRENTICE / LASH SPECIALIST
ABOUT ME
Meet Delaney! Delaney attended Paul Mitchell School after studying psychology at Jacksonville University. She knew at a young age that she was passionate about hair and makeup artistry, and what started as a small dream turned into the biggest reality as she chose to start specializing in blonding, bridal hair and makeup, color transformations, and eventually extensions at PRIM Salon. In addition, Delaney has a background in social media marketing and actively runs the PRIM Instagram! Delaney was an “army brat” for the majority of her life and has lived in many different places, which has granted her the privilege to travel all around the world and experience different cultures and customs. Annapolis,Maryland; Aviano,Italy; Fort Drum, New York; and most importantly, her home of 8 years, Wiesbaden, Germany. Delaney’s world experience has given her the ability to easily connect with and form awesome relationships with her clients and her team at PRIM. Outside of the salon, you can find Delaney exploring local restaurants, helping her sorority, Alpha Eplsilon Phi, with events, taking weekend trips, and hanging out with the lovely ladies of PRIM. When you’re Delaney’s client, you’re not just a client; you’re a reminder of what makes her passionate about her art.
Meet Delaney! Delaney attended Paul Mitchell School after studying psychology at Jacksonville University. She knew at a young age that she was passionate about hair and makeup artistry, and what started as a small dream turned into the biggest reality as she chose to start specializing in blonding, bridal hair and makeup, color transformations, and eventually extensions at PRIM Salon. In addition, Delaney has a background in social media marketing and actively runs the PRIM Instagram! Delaney was an “army brat” for the majority of her life and has lived in many different places, which has granted her the privilege to travel all around the world and experience different cultures and customs. Annapolis,Maryland; Aviano,Italy; Fort Drum, New York; and most importantly, her home of 8 years, Wiesbaden, Germany. Delaney’s world experience has given her the ability to easily connect with and form awesome relationships with her clients and her team at PRIM. Outside of the salon, you can find Delaney exploring local restaurants, helping her sorority, Alpha Eplsilon Phi, with events, taking weekend trips, and hanging out with the lovely ladies of PRIM. When you’re Delaney’s client, you’re not just a client; you’re a reminder of what makes her passionate about her art.
Kathryn
SALON COORDINATOR / MAKEUP ARTIST SPECIALIST
ABOUT ME
Kathryn joined PRIM in June 2022 as our salon coordinator and the first person to greet you when you enter the salon—and for good reason! With her sparkling and bubbly personality, she makes everyone feel welcomed and comfortable when they walk into our salon. Kathryn specializes in makeup artistry and has become a top-booked bridal makeup artist for PRIM. She has been playful with makeup since she was a young girl and has a love for enhancing people’s beauty on the inside and out. Getting to be a part of someone’s special day is something she will always cherish.
Kathryn has always had a passion for fashion, makeup, and all things beauty. Her friends always know to call her first for advice, as she loves the creativity that’s unveiled in the beauty industry. In her free time, she loves to spoil her Aussiedoodle, Sage, who has established a place in all of the girls’ hearts and has now become part of the PRIM Salon family!
Kathryn joined PRIM in June 2022 as our salon coordinator and the first person to greet you when you enter the salon—and for good reason! With her sparkling and bubbly personality, she makes everyone feel welcomed and comfortable when they walk into our salon. Kathryn specializes in makeup artistry and has become a top-booked bridal makeup artist for PRIM. She has been playful with makeup since she was a young girl and has a love for enhancing people’s beauty on the inside and out. Getting to be a part of someone’s special day is something she will always cherish.
Kathryn has always had a passion for fashion, makeup, and all things beauty. Her friends always know to call her first for advice, as she loves the creativity that’s unveiled in the beauty industry. In her free time, she loves to spoil her Aussiedoodle, Sage, who has established a place in all of the girls’ hearts and has now become part of the PRIM Salon family!
Sam
STYLIST APPRENTICE / LASH SPECIALIST
ABOUT ME
This is Samantha, but everyone calls her Sam! She recently graduated from cosmetology school at the Aveda Institute of Jacksonville. She is extremely excited to be part of PRIM’s apprenticeship program to continue developing her skills to become a successful young stylist, alongside the wonderful team at her new salon home! Outside of work, Sam loves taking beach trips, going to the farmers market, being with close friends, and shopping. Sam is Jacksonville-born and raised, but spent a year away from her hometown living in Austin, Texas. Sam is so glad to be back in her home town, pursuing her dream of being a hairstylist. Being part of the beauty industry has always been a dream of hers, and she is so thrilled to be pursuing her passion. Sam is a big people person and loves getting to know every client that comes in. Making everyone feel good and fall in love with themselves a little bit more is such a sweet treasure for her. Sam is excited for what the industry has in store for her and is working towards her future goals with the most supportive team anyone could dream of!
This is Samantha, but everyone calls her Sam! She recently graduated from cosmetology school at the Aveda Institute of Jacksonville. She is extremely excited to be part of PRIM’s apprenticeship program to continue developing her skills to become a successful young stylist, alongside the wonderful team at her new salon home! Outside of work, Sam loves taking beach trips, going to the farmers market, being with close friends, and shopping. Sam is Jacksonville-born and raised, but spent a year away from her hometown living in Austin, Texas. Sam is so glad to be back in her home town, pursuing her dream of being a hairstylist. Being part of the beauty industry has always been a dream of hers, and she is so thrilled to be pursuing her passion. Sam is a big people person and loves getting to know every client that comes in. Making everyone feel good and fall in love with themselves a little bit more is such a sweet treasure for her. Sam is excited for what the industry has in store for her and is working towards her future goals with the most supportive team anyone could dream of!
Reily
SALON COORDINATOR / MAKEUP ARTIST SPECIALIST
ABOUT ME
Meet Reily! She’s a Philly native but a Florida girl at heart. Steps away from the beach, she lives with her long-term boyfriend, Bernie, and fur baby Bentley. When she’s not at PRIM, you’ll catch her out with friends, beaching it, or finding somewhere to squat and listen to live music. She’s always down for a good time! After studying at the Aveda Institute, she built her clientele by focusing on lived-in color, blonding, and dimensional brunettes. If you’re looking for beach-worthy hair, Reily is your girl!
Meet Reily! She’s a Philly native but a Florida girl at heart. Steps away from the beach, she lives with her long-term boyfriend, Bernie, and fur baby Bentley. When she’s not at PRIM, you’ll catch her out with friends, beaching it, or finding somewhere to squat and listen to live music. She’s always down for a good time! After studying at the Aveda Institute, she built her clientele by focusing on lived-in color, blonding, and dimensional brunettes. If you’re looking for beach-worthy hair, Reily is your girl!
Kelsey
STYLIST APPRENTICE / LASH SPECIALIST
ABOUT ME
Meet Kelsey! She may be young, but she’s full of personality! Creativity has always come naturally to her. It’s never a dull moment, and you’ll never have to worry about boring hair once you sit in her chair! She graduated early, jumped into cosmetology at seventeen, and hit the ground running. She loves blondes, balayage, and everything color. When she’s not at PRIM, you can find her at the beach or just out and about! She loves to travel, can’t say no to a shopping trip, and thrives on spontaneity. Prepare to laugh, cry (happy tears), and make a new friend when you book with Kelsey!
Meet Kelsey! She may be young, but she’s full of personality! Creativity has always come naturally to her. It’s never a dull moment, and you’ll never have to worry about boring hair once you sit in her chair! She graduated early, jumped into cosmetology at seventeen, and hit the ground running. She loves blondes, balayage, and everything color. When she’s not at PRIM, you can find her at the beach or just out and about! She loves to travel, can’t say no to a shopping trip, and thrives on spontaneity. Prepare to laugh, cry (happy tears), and make a new friend when you book with Kelsey!
Britney
SALON COORDINATOR / MAKEUP ARTIST SPECIALIST
ABOUT ME
Brittany, also nicknamed B, started her hair journey when she graduated from Paul Mitchell Beauty Institute Jax in 2021. She has had the honor of joining the PRIM salon team, and she’s loving it. She is a Florida girl; she was raised in Panama City and moved to Jacksonville when she was 15.
Being in the beauty industry was always a huge passion of hers because she had always wanted to be able to empower women and help them feel their most beautiful selves! She believes that with every client comes a new opportunity to build a new connection, but beyond that, she has such a love for what she does. From color to blonding to extensions, she helps her clients find their preferred way to style themselves and teaches them how to recreate salon looks at home. She is a sucker for a good transformation!
She believes that when you look good, you feel good, and her goal is to help each client achieve that.
Aside from making people feel beautiful, she enjoys spending time with her son, hiking, and going to the park. Taking her dog to the beach for walks, spending time with friends, and reading!
Brittany, also nicknamed B, started her hair journey when she graduated from Paul Mitchell Beauty Institute Jax in 2021. She has had the honor of joining the PRIM salon team, and she’s loving it. She is a Florida girl; she was raised in Panama City and moved to Jacksonville when she was 15.
Being in the beauty industry was always a huge passion of hers because she had always wanted to be able to empower women and help them feel their most beautiful selves! She believes that with every client comes a new opportunity to build a new connection, but beyond that, she has such a love for what she does. From color to blonding to extensions, she helps her clients find their preferred way to style themselves and teaches them how to recreate salon looks at home. She is a sucker for a good transformation!
She believes that when you look good, you feel good, and her goal is to help each client achieve that.
Aside from making people feel beautiful, she enjoys spending time with her son, hiking, and going to the park. Taking her dog to the beach for walks, spending time with friends, and reading!
Alyssa
SALON COORDINATOR / MAKEUP ARTIST SPECIALIST
ABOUT ME
Alyssa is a Jax native from the St. John’s area. Raised in a house with two very hard-working parents, her work ethic has shaped her into the stylist she is today. Straight out of graduating from Bartram Trail High School, just shy of 2 weeks later, Alyssa attended the Aveda Institute. While in high school, Alyssa worked at Brush Salon to get a feel for the salon lifestyle, which pushed her more into the industry. While attending the Aveda Institute, Alyssa took on an intern program with Aura Salon and finished out her internship two years later. After marrying a Marine, she moved up to the Camp Legeune area and hit the ground running, mastering her love for all things extensions, blonding, and dimensional, lived-in color. A year later, she has eagerly joined the PRIM, resulting in her (finally!) moving back down. When Alyssa is not accommodating guests and creating beautiful hair, she loves spending time with her husband, going to the gym, and taking care of her mini zoo (a Great Dane pup, a mini Aussie, and three cats!).
Alyssa is a Jax native from the St. John’s area. Raised in a house with two very hard-working parents, her work ethic has shaped her into the stylist she is today. Straight out of graduating from Bartram Trail High School, just shy of 2 weeks later, Alyssa attended the Aveda Institute. While in high school, Alyssa worked at Brush Salon to get a feel for the salon lifestyle, which pushed her more into the industry. While attending the Aveda Institute, Alyssa took on an intern program with Aura Salon and finished out her internship two years later. After marrying a Marine, she moved up to the Camp Legeune area and hit the ground running, mastering her love for all things extensions, blonding, and dimensional, lived-in color. A year later, she has eagerly joined the PRIM, resulting in her (finally!) moving back down. When Alyssa is not accommodating guests and creating beautiful hair, she loves spending time with her husband, going to the gym, and taking care of her mini zoo (a Great Dane pup, a mini Aussie, and three cats!).
Affiliates
Miss Delaney J
VIRTUAL ASSISTANT
ABOUT ME
Delaney is the founder and owner of Miss Delaney J, a virtual assistant business for creatives specializing in wedding industry professionals. For PRIM, Delaney is the girl behind the scenes, helping to run our socials and manage our bridal admin services. While located in Brooklyn, NY, she works with businesses all over the country. To learn more about her, her business, and the services she offers, head over to https://www.missdelaneyj.com.
Delaney is the founder and owner of Miss Delaney J, a virtual assistant business for creatives specializing in wedding industry professionals. For PRIM, Delaney is the girl behind the scenes, helping to run our socials and manage our bridal admin services. While located in Brooklyn, NY, she works with businesses all over the country. To learn more about her, her business, and the services she offers, head over to https://www.missdelaneyj.com.
Best in Bride 2022!
Prim Salon has won the title of Best in Bride Hair Extensions for Jacksonville Magazine again for 2022! If you are interested in learning more about our bridal offerings, please head over to our bridal page by clicking below.
Testimonials
